In the concept of co-branding, two brand names are combined to produce or promote one product line or service. This concept of co-branding has long been practiced with the objective to promote and to market new products to both existing markets and untapped ones. When it comes to the big names in sports and car technology, the world is indeed in full benefit with the Adidas Porsche Design series. The co-branding of the two huge names of Adidas and Porsche proved to be a win-win situation for both companies as well as the sports lovers all over the world. The Porsche Adidas product line continues to make big hits with sports and elegance lovers of all ages.
In 2006, the concept of the Porsche Sport Adidas first came into reality with the use of both technology and design. Engineering, kinematics, excellent materials, dynamics and sports technology all came into play with the Adidas Porsche design. The design series was unveiled in 2007 but was released in most countries in 2008 with its four categories of Driving Running, Golf and Tennis. It has to be noted, though, that the Adidas Porsche design is not only limited to sports footwear but it also spans apparel, accessories and even hardware. Some of the products included in this tough but stylish design line are various footwear, jackets, tennis rackets, specialized shirts and top wear. Each product guarantees the smart fusion of high functionality, striking design and excellent engineering that make the two brands stand out among others in competition.
For the Adidas Porsche footwear collection, some of the most notable include the nubuk leather driving shoes for the most ambitious drivers. The outsole design allows perfect feeling and grip in every movement. The hell construction provides best comfort as well as protection. The Adidas Porsche design running shoe, on the other hand, uses the Formotion technology that allows a smoother and more stable ride with the best metallic spring suspension technology. The use of this unique running shoe technology allows the impact to be absorbed as each foot touches the ground. This suspension system provides 15% more elasticity and 20% more cushioning than standard running shoes in the market. On the other hand, the Adidas Porsche Golf Spikeless for golf lovers and enthusiasts uses comfortable and breathable mesh inserts.
Aside from footwear, Adidas and Porsche in their successful co-branding scheme also released other world recognized products. This includes shirts and jackets which use top quality fabrics and materials such as Lycra, microfiber, jacquard and cashmere. All these provide each product with a long lasting water and wind resistance, shape stability and extra soft touch. In many of the Adidas Porsche product line, excellent moisture management for optimum body climate control is also enhanced. All these lead to optimum performance and freedom of movement. Other items in this luxury design line include the Convertible Rain Jacket, Golf Putter, and Tennis racket.
The colors of the Porsche Adidas Sport series were first limited to metallic grey titan, black, white, blue and red. Combinations of such colors are now also available.
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