When you go browsing around a shoe store, you can easily notice Adidas Stan Smith shoes as they can be quite different from the other Adidas models. What is striking for this particular model is its simplicity. Despite its classic's simple and straightforward design, the Stan Smith footwear of today comes in various colors and designs. Some are in plain black or white while others are in bolder colors such as black and orange. The Stan Smith designs for the younger generation, however, tend to be funkier and more colorful. Despite these variations, the Adidas Stan Smith line always bring to mind a kind of fashionable simplicity that can be traced back to its origins. Let us take a deeper look at how this world famous design line started.
This particular training shoe from Adidas was introduced in the 1960s as a top performance tennis shoes. As expected, a famous tennis player first endorsed this model - a French tennis player named Robert Haillet. In 1971, though, another great tennis player caught Adidas' attention and made him their new endorser. Stan Smith, an American tennis player, was signed up by the sports apparel company as their official Haillet shoe endorser. This is no big surprise as he was considered to be the world's top tennis player of the 70's with his 39 single and 61 double crown wins during his tennis career. For this, all Adidas Stan Smith shoes have Stan Smith's face and signature on the tongue.
Choosing Stan Smith as the Adidas Haillet shoe model was a huge success as this particular shoe model made whopping sales worldwide. It is also considered as one of Adidas' best selling foot wear of all time with its more than 30 million pair sales (and still counting).
The original design of the Adidas Stan Smith is one factor why it has made so many sales and why it has lasted for so long in the in-demand market. The original comes in classic white lace-up leather form. This brings on a minimalist look. Its simplicity combined with excellent performance and comfort made its popularity last long over many decades. Even the Adidas branding is minimal as you do not see the three stripes that made Adidas famous. Instead, the sides of the shoes have three perforated stripes that is also used for feet ventilation. A smaller Trefoil logo can be found on the tongue and on the top of the heel section.
Even with the success of the classic white original Adidas Stan Smith shoes, re-issues have been made years after. Bolder ad funkier designs were also created especially for the kids and teens market. A Velcro Stan Smith also found its way on the shoe stores and was also claimed a success. For many, the Adidas Stan Smith became a huge success not only because of its quality and classic style but also because of the fact that it was always available on the racks over many years. It was totally different from the other brands and other shoe models which easily go out of style and sell of too high a price.
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