Adidas Trainer Sponsorship Deals

As the world's number one football brand, adidas is the Official Sponsor and ball supplier of the most important UEFA and FIFA football tournaments. In addition, adidas has partnerships and supplies trainers to football federations such as Argentina, China, Denmark, France, Germany, Greece, Japan, Nigeria, Spain and South Africa, the host of the 2010 FIFA World Cup. Other major clubs, such as Chelsea FC, FC Bayern Munich, Liverpool FC and Real Madrid, also endorse adidas products.

Additionally, individual mens and womens players like Karim Benzema, Michael Ballack, David Beckham, Steven Gerrard, Lionel Messi, Kaká, Raúl and David Villa represent their respective clubs wearing state-of-the-art adidas football trainers and equipment.

Adidas has a long history and strong retail presence in a fast growing market with over 300 own stores giving athletes and consumers access to mens and womens Addidas trainers and the equipment to achieve their personal best. Adidas revenue for 2008 was listed at ?10.799 billion and the 2007 figure was listed at ?10.299 billion, or about US$15.6 billion, trainers play a big part in this income.

Adidas trainers and football boots generate so much income from sponsorship deals, players such as Lionel Messi and Emmanuel Adebayor have there own new F50i football boot which Lionel Messi himself quoted saying " I've never felt so good in new football boots. The extremely thin shell, with its fantastic colour and youthful style, allows me to play to my full potential on the pitch. Perfect contact with the ball is essential for me". Adidas trainer sponsors many sporting events that involve athletes wearing Adidas trainers, such as the london marathon. Thousands of people run the london marathon every year and that means thousands of people wear Adidas trainers whilst doing the marathon as Adidas sponsors the event. This generates thousands of pounds and millions of pounds are spent on trainers alone world wide due to adidas trainer sponsoring so many events and sporting teams around the world. Basketball players earn millions a year and players such as Dwight Howard, Tracy Mcgrady, Gilbert Arenas, Tim Duncan are just a few who are sponsored by Adidas and wear Adidas trainers whilst playing in the NBA, which again generates massive income in the USA, millions of kids buy Adidas trainers just buy watching there NBA basketball heroes wear Adidas trainers during NBA matches.

According to a recent press release from Adidas, Russia is one of the company's fastest-growing markets. The growth of consumerism in Russia has meant that a large number of the world's biggest brands are selling well there, and Adidas trainers are no exception. In fact, the company expects Russia and the CIS countries to be their biggest-earning European market by 2010. The story behind the brand's success in these countries is its focus on specific areas and brands.

Adidas trainers are one of the biggest-selling overseas brands in Russia. Adidas currently has a significant lead in the market, estimating its share to be twice that of the next competitive brand. As other sports suppliers take more notice of this market, however, and push to increase their own market share, marketing Adidas trainers will become increasingly important. The company has plans to open further stores in Russia and the CIS and that, along with significant national and international sponsorship deals should help to keep Adidas trainers at the forefront of the market.