Brand History Of Adidas Trainers

Adidas trainers are worn around the world by many different types of people, whether it be a celebrity for example the group RUN DMC, a sports personality such as Lionel Messi or just a normal person like you and me. Adidas trainers were first hand made by Adolf and Rudolph Dassler in 1920 in there own home on would you believe it a kitchen table. The first time the Adidas trainers were used in the Olympics was in 1928 which at the time was held in Netherlands capital city of Amsterdam. In 1949 adidas added the three stripes to its trainers to strengthen the shoe and add extra stability to the foot, the trademark that is now recognized around the world was launched. 20 or so years later, to be precise in 1956 during the Australian Olympic games which was held in Melbourne, was when Adidas name brand was being promoted, which infact was the first sports sponsorship Adidas had made. At the next Olympics which was held in Tokyo in Japan atleast 80% of all the athletes used Adidas footwear with the familiar 3 stripe Adidas logo. Since then Adidas has changed its logo around in 1972 Adidas made a new logo which was called trefoil logo, which basically showed continental plates coming together in the spirit of the Olympics. Adidas boots where worn by the German national football team when they had won the European championships and the world cup during the 1970's, thats how big Adidas brand name had become, everyone wanted to wear Adidas footwear whether it be Adidas football boots or trainers and in 1996 Adidas decided to make a new three strip Adidas equipment logo.

Adidas has a huge variety of footwear and heres a brief description of a few of them:

Adi Colour

Adi colour was released as an interactive shoe; it was plain white with its three stripes to match. The shoes were made in

hi and lo versions and adidas supplied a set of marker pens so you could colour the shoes as you wanted. Dublin One of the 'City' series of shoes, the Dublin was developed in 1970's early 1980's as part of the leisure category. The city models were a notable step away from the performance shoes. The colours were extremely important, and this Dublin model has the same silhouette, flat shoe and coloured sued upper design common to the 'European Capital City' series. These were also popular with the football fans, too.

Forest Hills

These tennis shoes were released in the late 1970's Forest Hills are very popular with UK football fans. Only 400 pairs of the yellow soled version originally entered the UK and they were all bought by Wade Smith in Liverpool. The ordinary shoe has a white sole.

SL72

This super light (SL) running/jogging shoe was launched for the 1972 Olympics (hence the 72) and was a more subdued colour than the SL73.

Gazelle

This all round training shoe was launched in 1968 and has a flat sole and soft velour leather upper. The gazelle had a huge following with UK football fans and came in a large range of colours the pink one being a rare example. Throughout the history of trainers, domination of the market comes and goes and in the mid 1970's the top eight were described as 'adidas and the Seven Dwarves'. And even though adidas may not be the current major player in world trainer marketplace, you need to bear the old saying 'form is temporary, class is permanent' firmly in mind.